TAG Heuer – Expert in timekeeping

TAG Heuer is a Swiss company manufacturing luxury watches and fashion accessories. The company was founded in 1860 under the name Uhrenmanufaktur Heuer AG by Edouard Heuer in Switzerland. It was not until 1985 when TAG Group took over the major shareholder of the company that TAG Heuer was formed. TAG Heuer is the combination of TAG (belongs to TAG Group) and the surname of the founder. Read more.